Location
Hong Kong SAR
Scale
GFA 9,589 m²
Client
Chuang's Group
Category
Positioning | Feasibility | Immersive Marketing
Status
Under Development
THE LONDON
Inspired by the colonial architecture and city of London’s urban setting, The LONDON, a 13-storey commercial mixed use building is located at one of the most prominent sites in Kowloon Tsim Sha Tsui, on the corner of major intersections between Nathan Road and Austin Road, just 2 minutes walk from Jordan MTR station.
PLACE ARCHT provided our client with our holistic value-added vision along with our integrated design consultancy services that include repositioning, architecture and interior design schemes, branding, naming and logo, in creating a humanistic and adaptive brand new iconic landmark in the heart of Tsim Sha Tsui and Jordan districts.
ANCHOR RETAIL
Through sensitive and strategic re-planning whilst maintaining the overall structural integrity of the building, our proposal opens up the corner frontage to allow for an anchor tenant which in return enhances the building's identity and activates its corner at major intersection. This fully maximizes the commercial potential of the prominent corner site and enhances the development's commercial viability throughout.
The enhanced arrival experience with direct connectivity and increased visibility to both Nathan Road and Austin road further activated the commercial values and spaces within.
F&B facilities and commercial kiosks are introduced to complement the overall commercial viability and activate the commercial spaces at the lobby.
By placing escalators directly connected to Nathan Road’s main entrance, the re-planning opens up the existing lift lobby and enhances visitors’ arrival experience and building’s overall connectivity from street level.
ROOFTOP F&B EVENT SPACE
F&B facilities are introduced by extending 2 of the existing passenger lifts up to the rooftop level with open view out to Kowloon Park. The publicly accessible rooftop F&B also serves as an unique event space that complements the multi-function gallery space at podium floor below.
THE KAZE MASK STUDIO
The average 500 m² open floor space with unobstructed views on both facades sets the perfect backdrop for creative flagship office and coworking shared offices. The generous column structure allows for centrally located internal feature stairs connecting between multiple floors. A perfect premise for creative brands such as the KAZE MASK.
